UNBOX YOUR VISION The average mattress store has about 40 mattress models on display, and of course there is no way to evaluate their quality and understand why they are so expensive and how much I can argue about the price. This is the point where I realized that if the situation does not make sense to me, it does not make sense either, to others - and I decided to create an alternative, makes sense - and mostly fair. That means making excellent mattresses accessible to everyone, without compromising on quality, but at a fair price. How do you do that? By bypassing traditional marketing channels and cutting sales fees. And agents, we have been able to produce better quality mattresses at a much lower price.